==> picture [720 x 7] intentionally omitted <==

==> picture [375 x 44] intentionally omitted <==

First Financial Holding 3Q 2014 Earnings Result

December 2, 2014

==> picture [720 x 170] intentionally omitted <==

==> picture [180 x 31] intentionally omitted <==

Disclaimer

This presentation is provided by First Financial Holding Co., Ltd. (“FFHC”). The information contained within is not reviewed or reviewed by any accountant or any independent third party. Users should read this material in conjunction with all other public financial and operational information filed to the competent authorities by FFHC. While we endeavor to provide accurate, complete and consistent information herein, FFHC makes no guarantee or warranties as to the accuracy or correctness of all the material contained. After this presentation is released to the public, we undertake no obligation to update any relevant data to reflect any change hereafter.

Users should also notice that this presentation may contain forward-looking statements. Statements that are not historical facts, including statements relating to the implementation of strategic initiatives, future business development and economic performance are forward-looking statements. By their nature, forward-looking statements involve uncertainties, risks, assumptions and other factors that could cause actual developments and results to differ materially from our statement in this presentation. These factors include, but not limited to, regulatory developments, competitive conditions, technological developments, general economic conditions and management changes.

The information, statements or opinions in this presentation do not constitute a public offer under any applicable legislation or an offer to sell or solicitation of an offer to buy any securities or financial instruments or any advice or recommendation respect to such securities or other financial instruments. First Group and all its affiliates representatives, no matter for their negligence or any other reasons, should not be liable for any loss or damages arising from the use of or interpretation by others of information contained within this presentation or any matter related to this document.

2

==> picture [180 x 31] intentionally omitted <==

Contents

• At a Glance

• Financial Highlight

• Operating Results

• Appendix

3

==> picture [720 x 7] intentionally omitted <==

==> picture [45 x 43] intentionally omitted <==

At a Glance

==> picture [720 x 27] intentionally omitted <==

==> picture [180 x 31] intentionally omitted <==

3Q 2014 – Move Beyond the Horizon

• Bank’s 3Q14 Strong Fee Income is a Spotlight: Sparkling fee income geared from Bank’s robust WM momentum & loan business shall sustain until 2015.

• Additional Gross Provisioning for Mortgage & Construction

• Lending( 1%→ 1.5%).

As of Aug. 2014, the estimated additional provision will be around NT$ 1.5 bn.

• 2015: Another Challenging Year for Financial Industry Tightened liquidity may come earlier than expected and be discounted into funding cost due to weak currency policy and potential inflationary pressure, if it applies.

5

==> picture [180 x 31] intentionally omitted <==

FB Core Earnings & Loan Spread

==> picture [667 x 388] intentionally omitted <==

----- Start of picture text -----

Net Interest Income, Fee Income (NT$ mn )
Net Interest Income Fee Income Total Core Earnings 8,631
8,631
8,237
8,007 8,237
7,688
7,444 7,866 8,007
7,688
6,926
6,267 6,401 6,601 6,712
1,421 1,465 1,406 1,525 1,705
3Q13 4Q13 1Q14 2Q14 3Q14
1.597%
2014 FB Monthly Loan/Deposit Spread & Loan Bal. (in % & NT$ bn)
Yield pick-up
Loan Book Balance Spread (Total ) driven
1.572% 1.572%
1.559%
1.551%
1,488.4
1,479.4
1,473.1
1,467.2 1,466.3
14-Jun 14-Jul 14-Aug 14-Sep 14-Oct
----- End of picture text -----

6

==> picture [720 x 7] intentionally omitted <==

==> picture [45 x 43] intentionally omitted <==

3Q 2014 Financial Highlight

==> picture [720 x 27] intentionally omitted <==

==> picture [180 x 31] intentionally omitted <==

3Q 2014 Key Figures

1. Based on the classification of specific company’s business units, financial information by business segments should be listed individually.

2. Starting from 2013, Comprehensive Income Statement is required by IFRS.

3. Annualized figures. 4. CAR is updated semi-annually.

4. Double Leverage = Equity Investment / Shareholder Equity

8

==> picture [180 x 31] intentionally omitted <==

Net Income & Comprehensive Income

==> picture [628 x 424] intentionally omitted <==

----- Start of picture text -----

3Q 2014 Consolidated Net Income & Comprehensive Income (in NT$ mn)
Credit (2,840)
Insurance (377)
31,794 (3,217) 26.0%
(15,082) ↑
(1,790)
12,845
11,705
1,139
Net Revenue Provision Operating Income Tax Net Income Other Items Comprehensive
Expense Income
3Q 2013 Consolidated Net Income & Comprehensive Income (in NT$ mn)
Credit (1,581)
Insurance 594
26,458
(987) (14,035)
(2,143) 9,293 9,421
128
Net Revenue Provision Operating Income Tax Net Income Other Items Comprehensive
Expense Income
----- End of picture text -----

9

==> picture [180 x 31] intentionally omitted <==

Net Income Breakdown by Subsidiaries*

==> picture [628 x 396] intentionally omitted <==

----- Start of picture text -----

3Q 2014 FFHC Net Income Breakdown (in NT$ mn)
↑ 26.0%
↑21.8%
11,705
10,936
↑115.6% ↑76.6%
↑9.0%
FFHC 13
Aviva 13
194 85 26 249
First Bank First Securities FSITC First-Aviva First AMC FFHC
3Q 2013 FFHC Net Income Breakdown (in NT$ mn)
9,293
8,977
FFHC 49
Aviva 48
90 78 97 141
First Bank First Securities FSITC First-Aviva First AMC FFHC
----- End of picture text -----

• Major 5 subsidiaries were listed.

10

==> picture [720 x 7] intentionally omitted <==

==> picture [45 x 43] intentionally omitted <==

3Q 2014 Operating Results

==> picture [720 x 27] intentionally omitted <==

==> picture [180 x 31] intentionally omitted <==

FFHC & First Bank Profitability -After Tax

FFHC Net Income & ROAE (in NT$ mn & %)

==> picture [614 x 356] intentionally omitted <==

----- Start of picture text -----

Cumulative Net Income Annualized ROAE
11.42%
9.80% 10.46% 9.20% 8.80% 9.48% 9.13% 10.20% 10.73%
7.73% 7.94%
9,016 10,118 9,293 10,877 8,205 11,705
6,680 6,361
3,131 2,970 3,655
3M 12 6M 12 9M 12 2012 3M 13 6M 13 9M 13 2013 3M 14 6M 14 9M 14
First Bank Net Income & ROAE (in NT$ mn & %)
Cumulative Net Income Annualized ROAE
10.16% 11.14% 9.73% 9.44% 9.84% 9.49% 10.59% 11.10% 10.60%
8.58% 8.35%
10,375 10,645 10,936
8,880 8,977
7,527
6,551 6,144
3,543
2,972 2,962
3M 12 6M 12 9M 12 2012 3M 13 6M 13 9M 13 2013 3M 14 6M 14 9M 14
----- End of picture text -----

1.Minority interests included

12

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Pre-tax Profit

1. Gross Provision Expense.

13

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Loan Book Mix

==> picture [633 x 426] intentionally omitted <==

----- Start of picture text -----

% of Loan Book [1]
3Q14 Loan Book [1] (in NT$ bn or %)
Item 3Q13 3Q14 Change
Consumer 28.1% 27.6% -0.5%
1,488.4
Mortgage 27.0% 26.3% -0.7%
Other Consumer Loan 1.1% 1.3% +0.2%
Corporate Banking 71.9% 72.4% +0.5%
1,438.2 Commercial Loan 47.6% 47.4% -0.2%
+3.5%
--- SME 37.3% 38.4% +1.1%
F/X/ Loan 19.7% 22.2% +2.5%
--- Overseas 8.7% 10.4% +1.7%
3Q13 3Q14 Gov./SOE Loan 4.6% 2.8% -1.8%
Loan Book [1 ]
Loan Book [1 ] 100.0% 100.0%
3Q14 Loan Book [1] Breakdown (in NT$ bn ) 704.9
↑2.9%
685.3
↑0.8%
SME↑6.6% ↑ F/X16.8%
391.1
330.9
283.2
388.0 ↓37.0% SME [2 ] SME [2 ]
536.4
41.9 571.9 Overseas Overseas Overseas
19.6
15.2 66.5 124.9 154.8 ↑ 23.9%
3Q13 3Q14 3Q13 3Q14 3Q13 3Q14 3Q13 3Q14 3Q13 3Q14
Mortgage Other Consumer Gov./SOE Loan Commercial F/X Loan
Loan Loan
----- End of picture text -----

1. Loan Book does not include NALs

2. SME as defined by the “Act for Development of Small & Medium Enterprises; both NTD & Foreign currency loan included

14

==> picture [180 x 31] intentionally omitted <==

FB Loan Breakdown

-QoQ Comparison

1.Other consumer loan not included

2.Commercial loan includes SME.

15

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Total Loan & NIM

==> picture [656 x 391] intentionally omitted <==

----- Start of picture text -----

Total Loan & LDR (in NT$ bn or % )
Total Loan [1 ] LDR [2 ]
89.49%
88.28% 88.71% 88.51% 88.29%
86.05% 86.54%
84.51% 84.49%
83.50% 83.48%
1,386.3 1,408.0 1,410.3 1,445.2 1,437.3 1,449.2 1,447.7 1,439.9 1,470.6 1,470.9 1,491.8
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
△
Loan-Deposit Spread / NIM ( in % )
Spread [3 ] NIM [3 ]
1.52% 1.53% 1.54% 1.55% 1.55% 1.55% 1.55%
1.47% 1.48% 1.49%
1.45%
1.26% 1.26% 1.26% 1.26% 1.28% 1.28% 1.28%
1.20% 1.20% 1.21%
1.18%
1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

1. Total Loan = loan + import/export negotiation + NALs

2. LDR = Total loan / Total deposit, starting from 2012, total deposit does not include structured deposit.

3. Annual cumulative Average Spread and NIM

16

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Loan Yields

==> picture [628 x 390] intentionally omitted <==

----- Start of picture text -----

FB NTD Yields & Costs Overview ( in % )
Deposit Rate (NTD) Lending Rate (NTD) Interest Spread (NTD) 1.56%
1.53%
1.52% 1.52%
1.50%
1.47% 1.48%
2.09% 2.10% 2.11% 2.15% 2.13% 2.12% 2.16%
0.62% 0.62% 0.61% 0.61% 0.61% 0.60% 0.60%
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
FB FX Yields & Costs Overview ( in % ) Deposit Rate (FX) Lending Rate (FX)
1.83% Interest Spread (FX)
1.74% 1.76% 1.75%
1.67%
1.65%
1.59%
2.25% 2.29% 2.42% 2.38% 2.52% 2.65% 2.51%
0.87% 0.98% 0.92%
0.51% 0.53% 0.59% 0.64%
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

All rates are QUARTERLY* average rates.

17

==> picture [180 x 31] intentionally omitted <==

Major Exposures Breakdown

==> picture [643 x 389] intentionally omitted <==

----- Start of picture text -----

3Q14 - % of Loan to Industries
6.08% 13.11%
11.42% 5.96%
Manufacturing; 28.14%
5.29%
3Q14
7.13%
Total Exposures Petro.
7.05% Metal
$1,575 bn Tech.
3.34%
Machinery
3.48% Other manufacturing
Individual(Mortgage included)
6.36% Construction
Real Estate
Wholesale/Retail
30.78%
Transportation&Warehousing
Others
----- End of picture text -----

1. Total loan does not includes NALs.

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Mortgage Book

19

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Fee Income Breakdown

==> picture [628 x 392] intentionally omitted <==

----- Start of picture text -----

3Q14 Cumulative Net Fee Income (in NT$ mn or %) % of Cumulative Net Fee
Item 3Q13 3Q14 Change
4,636 WM [1 ] 46.3% 49.4% +3.1%
F/X 17.2% 15.2% -2.0%
Other [2 ] 13.3% 14.0% +0.7%
3,932 +17.9%
Loan-related 16.7% 15.2% -1.5%
Credit Card 6.5% 6.3% -0.2%
3Q13 3Q14
Cumulative Net Fee 100.0% 100.0%
Net Fee Income
3Q14 Cumulative Net Fee Breakdown ( in NT$ mn )
↑ 25.7%
2,288
1,820
↑7.6% ↑4.1%
↑23.9%
↓ 23.7% 706 ↑12.8%
656 675 703 648
291 523
↑3.0% 258
3Q13 3Q14 3Q13 3Q14 3Q13 3Q14 3Q13 3Q14 3Q13 3Q14
WM Fee [1 ] Loan-related F/X Credit Card Other [2 ]
----- End of picture text -----

1. WM Fee = Custodian Fee + Trust-related Fee + Bancassurance Fee

2. Other represents network service fee, including overseas branches

20

==> picture [180 x 31] intentionally omitted <==

FB Fee Income Breakdown

-QoQ Comparison

==> picture [672 x 404] intentionally omitted <==

----- Start of picture text -----

Fee Income (in NT$ mn)
1,705 YoY% +20.0%
1,525
1,421 1,465 1,406
1,312 QoQ% +11.8%
Fee
Income
248
197 100
203
194 203
100
165 95 237
87
Others 91
85 243
Credit Card 228 251 223 250
227
F/X
232
Related 226 237 100
224
222 93 3Q14(YoY%)
Loan
87 86 84 +28.5%
Related 87
770
581 660 Mutual fund
Custodian 526 599 594 & Bancassur.
Wealth
Fund& Banca.
MGT.
2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

• Wealth Management Fee = Fund sales + Bancassurance + Custodian

*Other represents network service fee, including overseas branches

21

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Overseas Profits

==> picture [648 x 421] intentionally omitted <==

----- Start of picture text -----

3Q14 FB Overseas Pre-Tax Profit Mix ( in % ) 3Q14 FB Total Pre-Tax Profit Mix ( in NT$ mn & %)
8.9% Total Pre-Tax
5.7%
54.6% Profit
$12,696 mn
OBU
12.7% Home Market;
Shanghai 56.2%
3Q2014
Macau
Overseas
$5,567 mn HK
North America
11.3% Asean
Other overseas; Greater China; 32.2%
Others 11.6%
0.8% 6.0%
Quarterly Overseas & Total PTP (in NT$ mn or %)
Overseas Total Cumulative Overseas PTP to FB Total PTP
47.3% 44.0% 43.9%
36.9%
34.6%
21.2% 30.6% 19.9%
4,642
4,087
3,967
3,895
3,518 3,496
1,759 1,675
1,280 1,447 1,932 1,910 1,725
568 745
150
4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

• Data stated in accordance with T-IFRS.

22

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Cost-to-Income Ratio

==> picture [632 x 389] intentionally omitted <==

----- Start of picture text -----

3Q14 Cumulative Operating Expense (in NT$ mn ) Cost-to-Income Ratio Analysis( in NT$ mn)
Item 3Q13 3Q14
12,820 Net Revenue 24,487 28,244
Operating Expense (12,093) (12,820)
12,093 +6.0%
Provision(Net) (1,485) (2,728)
Income Tax (1,932) (1,760)
3Q13 3Q14
Net Income 8,977 10,936
Operating Expense
Quarterly Operating Expense & Cumulated Cost-to-Income Ratio ( in NT$ mn or % )
Sales Tax raised
Net Revenue Operating Expense Cost-to-Income Ratio fm 2% to 5%
51.53% 51.30%
49.38% 49.63%
45.25% 45.49% 45.39%
9,956
7,672 8,101 8,715 8,288 9,032 9,256
3,953 4,138 4,002 4,176 4,087 4,232 4,501
1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

• Data stated in accordance with T-IFRS.

23

==> picture [180 x 31] intentionally omitted <==

FB 3Q14 Asset Quality

==> picture [628 x 389] intentionally omitted <==

----- Start of picture text -----

NPL Amount, Reserve, Coverage (in NT$ mn or % ) Gross Provision Ratio
(loss reserve against performing loan)
Coverage Ratio LLR ratio (loan loss reserve/total loan, excluding gov.loan)
521.72% 504.28%
453.05%
233.17% 228.97% 261.73%
191.46%
1.26% 1.34% 1.31% 1.37%
1.26%
1.20% 1.20%
1.09%
NPL Ratio NPL NPL Reserve
0.64%
0.50% 0.50%
0.47%
0.28% 0.24% 0.26%
16,889
16,604 17,778 17,730 18,813 18,637 19,933
9,286
7,243 7,252 6,774
4,152 3,572 3,953
3M13 6M13 9M13 2013 3M14 6M14 9M14
----- End of picture text -----

24

==> picture [180 x 31] intentionally omitted <==

FB NPL Migration by Sectors

==> picture [635 x 397] intentionally omitted <==

----- Start of picture text -----

1
Individual & Mortgage NPL Ratios (in %) Large Corp. & SME NPL Ratios (in %)
Large Corp.
Individual SME
Mortagge 0.64%
0.22% 0.52% 0.50%
0.45%
0.39%
0.20% 0.55%
0.18% 0.18% 0.22%
0.17% 0.30%
0.19% 0.26%
0.20%
0.09%
0.17% 0.16% 0.17%
3Q13 4Q13 1Q14 2Q14 3Q14
3Q13 4Q13 1Q14 2Q14 3Q14
Taiwan Polysilicon
NT$ 444 mn
Domestic NPL Ratio (in %) Overseas NPL Ratio (in %)
Domestic Overseas
0.39%
2.03%
0.32% 0.30% 1.26%
0.28%
0.25%
0.27% 0.23%
0.08%
3Q13 4Q13 1Q14 2Q14 3Q14
3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

1. Individual: mortgage and non-mortgage loan included

2. bad-debt recovery not included.

25

==> picture [180 x 31] intentionally omitted <==

Taiwan Polysilicon FB New NPL Influx Breakdown NT$ 444 mn

==> picture [627 x 397] intentionally omitted <==

----- Start of picture text -----

Breakdown of New NPL Influx (in NT$ mn ） Quarterly Recovery Mix (in NT$ mn)
Quarterly
4Q13 1Q14 2Q14 3Q14 Quarterly
NPL Influx 4Q13 1Q14 2Q14 3Q14
Recovery
--- Domestic 196 178 619 1,140
--- Domestic 368 246 553 486
--- Overseas (13) (2,275) (30) 11
--- Overseas 148 450 101 26
--- Credit Card 18 17 15 14
Total NPL Influx 183 (2,097) 589 1,151 Total Recovery 534 713 669 526
Quarterly New NPL Influx & Write-offs ( in NT$ mn)
Write-off New NPL Influx
0.15%
0.09%
2,710 2,695 0.07%
0.00% 0.00% 0.00%
1,3881,397
1,051 1,169 1,151
682 676 525 589 770
231 183
(9)
(2,097)
4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14
----- End of picture text -----

26

==> picture [180 x 31] intentionally omitted <==

CAR & Core Capital

==> picture [628 x 397] intentionally omitted <==

----- Start of picture text -----

FFHC Group CAR(in %)
CAR
125.55%
123.00% 123.04% 121.24% 122.27%
117.99% 117.05% 119.40%
115.14%
statutory CAR 100%
FB CAR & Core Capital(in %)
CAR
11.51%
10.94% 11.03% 10.90% 10.88% 10.93%
10.36% 10.14% 10.44%
Tier 1
8.28% 8.23% 8.41% 8.34% 8.31% 8.64% 8.85%
7.00% 6.82%
2H10 1H11 2H11 1H12 2H12 1H13 2H13 1H14 3Q14
2H10 1H11 2H11 1H12 2H12 1H13 2H13 1H14 3Q14
----- End of picture text -----

• •Leverage ceiling for holding companies in Taiwan: Double Leverage < 125% ; Debt Ratio < 30% *Preliminary data for 3Q14

27

==> picture [720 x 7] intentionally omitted <==

==> picture [45 x 43] intentionally omitted <==

Appendix

==> picture [720 x 27] intentionally omitted <==

==> picture [180 x 31] intentionally omitted <==

FFHC Consolidated Statement of Comprehensive Income

FFHC Consolidated Statement of Comprehensive Income (in NT$ million or %)

Note: starting from 2013, data are stated in accordance with IFRSs, whereas FY2011-2012 are with ROC GAAP. The same basis applied to all appendix pages.

29

==> picture [180 x 31] intentionally omitted <==

FFHC Non-consolidated Income Statement

FFHC Standalone Income Statement Summary in NT$ million, NT$, or %

1. Including income other than long-term investment

2. EPS is adjusted retroactively for stock dividends

30

==> picture [180 x 31] intentionally omitted <==

FFHC Balance Sheet

FFHC Balance Sheet Summary in NT$ million or million shares

*figures may not match due to rounding

31

==> picture [180 x 31] intentionally omitted <==

FFHC Key Ratios

==> picture [36 x 242] intentionally omitted <==

FFHC Key Ratios

1. Double leverage ratio = Long-term investment / Equity

2. Updated semi-annually.

3. Non-consolidated basis.

32

==> picture [180 x 31] intentionally omitted <==

FB Income Statement

FB Comprehensive Income Statement Summary(Standalone) in NT$ million or %

• starting from 2013, data are stated in accordance with IFRSs, whereas FY2011-2012 are with ROC GAAP.

33

==> picture [180 x 31] intentionally omitted <==

FB Key Ratios

34

==> picture [180 x 31] intentionally omitted <==

FB Loan Quality

FB NPL Migration in NT$ million or %

35

==> picture [180 x 31] intentionally omitted <==

First Sec. Operating Report

36

==> picture [180 x 31] intentionally omitted <==

FSITC Operating Report

FSITC Income Statement Summary in NT$ million or %

1. Non-consolidated basis

37

==> picture [180 x 31] intentionally omitted <==

– First Aviva Operating Report

First-Aviva Financial Results Summary ~~in NT$ million or %~~

• FFHC claims 51% of First-Aviva operating results.

38

==> picture [720 x 7] intentionally omitted <==

==> picture [375 x 44] intentionally omitted <==

==> picture [209 x 209] intentionally omitted <==

Q&A

==> picture [720 x 26] intentionally omitted <==