Brand · Guidelines & assets
Brand kit
Everything you need to represent FinancialFilings correctly: logo files in SVG, usage rules, the color palette, the three type families, and how to write the name. The icon-plus-wordmark lockup is the primary mark; the wordmark alone covers tight surfaces like email headers.
Logo
The lockup - stacked-sheets mark plus wordmark - is the primary mark, used in the navbar, hero, footer and marketing surfaces. The wordmark alone covers tight surfaces. All files are SVG; the wordmark files use Inter Tight.
Usage
Reserve clear space equal to the cap-height of the wordmark on every side. The wordmark stays legible down to ~13 px cap-height; below that, use the favicon mark.
Use the two-tone lockup on white, subtle-grey, or pinned-ink surfaces. On dark, "Filings" lifts to #3D8BFF for AA contrast.
Fall back to the monochrome wordmark when contrast isn't safe - print, single-color contexts, embossing.
Don't recolor, add shadows or outlines, stretch, or set the wordmark in another typeface. Inter Tight 600 only.
Don't place the mark on busy gradients, photography, or off-brand colors. No container, badge, or box around the lockup.
Color
One brand blue, a 12-step ink scale, and muted semantic hues. Blue marks the one primary action and live state; everything else is ink.
Typography
Three families, three jobs. Numbers are always tabular.
Writing the name
The name is part of the brand. Sentence case everywhere; the product is the subject, not "we".
One word, capital F and F. "FinancialFilings indexes…", not "we".
Avoid Financial Filings, FF, the platform.
Sentence case everywhere. No exclamation marks in product UI, no emoji anywhere.
Avoid title-case labels, mascots, marketing superlatives.
Free things are free; paid things are paid. Pair "API" with "free for the web" nearby on entry surfaces.
Avoid freemium, complimentary, community tier.